APOLLO MUNICH

Rewamping Apollo Munich Insurance Website.

DESKTOP, MOBILE

Client

Apollo Munich Insurance

My Role

Senior UI UX

Rewamping Apollo Munich Insurance Website.

Problems

Can buying health insurance online be as easy as buying insurance offline

  • People don’t understand the policies clearly and want to ask ‘what if’ questions.
  • Apollo Munich website recorded low conversions in FY 2017
  • People prefer calling their sales agents’ personal number for claims.
  • The design is not focussed on key tasks and personas - purchase a health or travel insurance for an individual or family. It is designed to act as a brochure to let customers kind make sense and call.
  • Buy and Plans are separate, where they should be combined in a single purchase flow.
  • The content is very textual which does disservice to the mobile.
Rewamping Apollo Munich Insurance Website.
Rewamping Apollo Munich Insurance Website.

Old designs

Process

  • Look at analytics data
  • Conduct on field research
  • Listen to sales call
  • Analysis competition
  • Understanding user needs by observing bahaviour

Solutions

  • Primary problem to solve: Increase online purchase vs decrease support calls vs increase non-health plans?
  • Content strategy to leverage the AMHI brand through increasing engagement around health and insurance trends.
  • Key question is to how to engage existing customers consistently, rather than only at the time of renewal.
  • Differentiate clearly between new users vs returning users vs existing customers.
  • Personalisation and recommendations basis past user data.
  • Align on the product roadmap over next 12-24 months.
Interested in working together?
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