CLUB MAHINDRA

Conceived and designed a member mobile app for India's largest timeshare resorts company.

ANDROID, iOs APP

Client

Mahindra & Mahindra

My Role

Senior UI UX

Conceived and designed a member mobile app for India's largest timeshare resorts company.

Problems

  • The site is not responsive, in spite of significant mobile traffic
  • The percentage of offline booking is very high
  • Visual and layout look and feel of the member portal seems very dated
  • Member reach-out process very manual – validation calls etc.
Conceived and designed a member mobile app for India's largest timeshare resorts company.
Conceived and designed a member mobile app for India's largest timeshare resorts company.

Website designs

Process

  • Study the analytical data.
  • Wireframe flows
  • User testing with the real Members with working prototype
Conceived and designed a member mobile app for India's largest timeshare resorts company.
Conceived and designed a member mobile app for India's largest timeshare resorts company

UX research Images

Conceived and designed a member mobile app for India's largest timeshare resorts company.

Conceived and designed a member mobile app for India's largest timeshare resorts company.

Initial Concepts

Conceived and designed a member mobile app for India's largest timeshare resorts company.

Solutions

  • The Challenge:Improve the member engagement through better discovery, booking and stay in a resort.
  • Demanded reshaping through inspiring travel to lesser known resorts.
  • Better visualization of availability calendar to prevent repeated searches.
  • Simpler booking process through smart personalization.
  • Engaging in-resort content for a more fulfilling experience.
Conceived and designed a member mobile app for India's largest timeshare resorts company.
Conceived and designed a member mobile app for India's largest timeshare resorts company.
Conceived and designed a member mobile app for India's largest timeshare resorts company.
Conceived and designed a member mobile app for India's largest timeshare resorts company.

Live version

Club Mahindra

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