IKEA

Re-designing IKEA/SA’s Webstore

Desktop, Mobile, and tablet

Client

IKEA - Saudi Arabia

My Role

Senior UI UX

Re-designing IKEA/SA’s Webstore

Problems

  • Lots of drop off in the current buy flow.
  • Take Frog’s retail app design and convert it to web design
  • How can we reduce the page load time for the web user?
  • How can we fit 4 screens of the app to 1 page on the web?
  • Setting a design language - Half of the site will be in different style based on the existing web page, and the preposed style was new built mobile app
Re-designing IKEA/SA’s Webstore
Re-designing IKEA/SA’s Webstore

Old design of success screen

Process

  • Sketching with FROG people based on the points refered from research.
  • Setting Design language.
  • Web optimisation - Combined the app flows.
  • Design review with FROG
  • Design review with IKEA
Re-designing IKEA/SA’s Webstore
Re-designing IKEA/SA’s Webstore
Re-designing IKEA/SA’s Webstore
Re-designing IKEA/SA’s Webstore
Re-designing IKEA/SA’s Webstore

Solutions

  • Minimal design approach
  • Defining flows without breaks
  • Defined column layout for the easy usage
Interested in working together?
Get in touch