IKEA
Re-designing IKEA/SA’s Webstore
Desktop, Mobile, and tablet
Client
IKEA - Saudi Arabia
My Role
Senior UI UX
Problems
- Lots of drop off in the current buy flow.
- Take Frog’s retail app design and convert it to web design
- How can we reduce the page load time for the web user?
- How can we fit 4 screens of the app to 1 page on the web?
- Setting a design language - Half of the site will be in different style based on the existing web page, and the preposed style was new built mobile app
Old design of success screen
Process
- Sketching with FROG people based on the points refered from research.
- Setting Design language.
- Web optimisation - Combined the app flows.
- Design review with FROG
- Design review with IKEA
Solutions
- Minimal design approach
- Defining flows without breaks
- Defined column layout for the easy usage
