Trrringo

Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.

ANDROID APP

Client

Mahindra & Mahindra

My Role

Senior UI UX

Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.

Problems

The current tractor implement rental business is limited to local ecosystems built on interpersonal relationships, there is a need to have a central aggregator for effective distribution of resources and lowering of the rental for farmers. The client came up with a hub and spoke model to address this problem and we were task to design an app to connect the drivers and renters to the hub, that is available in the native languages.

Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.
Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.

Field Research Photos

Findings

  • Driver were familiar with ‘Whatsapp’
  • Map based UIs will not make sense to navigate farms.
  • Map based UIs will not make sense to navigate farms.
  • The observations and feedback from the pilot has been very positive.
  • The design works in harsh sunlight and in small 3.5 inch screens.
Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.
Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.

Concept wireframe flow

Below screens shows the primary flow

Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.

Visuals Flow

A limited color palette was used to guide the user towards urgent and intented actions. CTAs were sized according to the task priority. Bright sunlight, vibrating tractors and uneducated drivers, high contrast colors were chosen.

Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer. Conceive an app for tractor drivers, with low-moderate technical and literacy levels, to get job from a farmer.
Interested in working together?
Get in touch